3rd
59 hours of continuing coverage + 10,000 and counting
Today, it’s exactly a week after the deadly terrorist attacks in Mumbai, India. More than 170 people died and hundreds were injured in a series of tragic events that caused outrage around the world and made headlines for several days.
It also introduced a lot of new people to Twitter as people provided live eyewitness accounts via the website but it also showed the strength and power of BNO News and its BreakingNewsOn Twitter service, again.
Last Wednesday, at 12.38 pm Eastern Time, BreakingNewsOn ran its first bulletin on the breaking story while quoting the British news channel Sky News who provided the first details seconds before.

Because of an extremely unlucky technical issue which happened in the hour before, BreakingNewsOn did not provide details sooner. India is among one of the international countries we have a close eye on and we monitor local media nearly 24/7.
Local media such as CNN-IBN had started covering the first reports 40 minutes before our Sky News sources bulletin. But at that time, the drama, panic and confusion was just starting to build up.
Other international media took several hours more to start covering the unfolding story from India. BNO News immediately provided continuing coverage as it became clear it was a major terrorist attack.
As the day went on, and as the news spread across the world, a record number of people joined BreakingNewsOn. On Wednesday (note that this is in the European timezone and includes about 6 hours of the initial coverage), a record number of 261 people joined.
As the events continued over the night and into its second day, BreakingNewsOn set its second record in as many days: 396 people joined, which is an all-time high according to our numbers.
On the third day, as the hostage crisis came to an end, 276 followed with 107 others joining during the aftermath on day 4.
BNO News provided continuing breaking news coverage over 59 hours. From minute one on Wednesday to the last second Friday night, without a single interruption.
BNO News brought you updates from local media, international media, news agencies and even BNO News sources in Mumbai. BNO News worked over the course of the events on a detailed casualty list which showed the number of dead, the injured and their nationalities for each local hospital. The list was updated several time.
BNO News also provided exclusive information from the Taj and Oberoi hotel management. Their staff shared up-to-the-minute details with our team about the situation inside the hotels and ruled out conflicting media reports.
BNO’s coverage on BreakingNewsOn also grabbed widespread attention among our current followers with hundreds of so-called “retweets” over the course of three days.
And it also shows how journalists are following the service. De Pers, a national newspaper in the Netherlands, showed live updates from BreakingNewsOn on its website during the first 6 hours of the Mumbai coverage. Also, De Tijd, a newspaper from Belgium, cited information directly from our Twitter coverage in their stories. The story also told its readers to follow BreakingNewsOn for the latest news from Mumbai.
And perhaps even better, during day 2 of the Mumbai coverage, we were able to welcome “@happyarts” as our 10,000th follower! A big milestone in the history of BreakingNewsOn as it continues to grow. The number of people joining BreakingNewsOn continues to soar with thousands of new members in the last two months. Welcome to all of you!
Overall, a very positive week for BNO News. Also, to everyone who donated over the recent days and weeks, thank you! Your support is extremely appreciated and our work for our new service (BNO News at www.bnonews.com) is already in process. However, we still need your support to continue doing this. Our team is putting so much time (and money) into this program, we still hope you will make a contribution at www.bnonews.com (you can donate by clicking on the banner). With your help, we can do this!
And for those interested, here is a graphic showing the daily amount of new people joining BreakingNewsOn on a daily base. The graphic shows the increase since 9/9 of this year and was last updated 1 hour ago as of this writing. What you can clearly see in the graphic is that the number of people who join on uneventful days, with little news, has continued to rise over the past few month.
Now turning to another point. People who have followed BreakingNewsOn for a long time, at least from before the Mumbai terrorist attacks on Wednesday, have probably noticed the (breaking) news updates in “all-caps” saying “details soon”.
First, we have stopped doing it that way and have taken a new direction for these messages in all-caps. We are introducing three levels of “all-caps” alerts: “bulletin”, “urgent” and “flash”.
All-caps means breaking news which, to our our opinion, warrants an urgent update based on the preliminary information we have. The alert quickly sums up the breaking story with a text at the send saying either “(BULLETIN)”, “(URGENT)” or “(FLASH)”. I will explain what each level means shortly.
There are several reasons for this decision. First of all, it looks much more professional than what we have used until now. Also, readers can recognize the level of importance. We are also trying to bring back the number of “all caps” alerts we issue, to make them more unique.
The alert levels are pretty simple. A bulletin means its first word of (major) breaking news according to our (preliminary) information. And this is what a “BULLETIN” looks like:

An “urgent” update means its a significant update to a breaking, developing story (for example a high increase of a death toll). We haven’t “urgent” updates yet since we first introduced the bulletins, but we are starting to use them as of today. This is an “URGENT” example:

A “FLASH” would be a major breaking news update. An event that is either historic or something that happens only a few times a year at most. Think of a magnitude 8.5 earthquake, Barack Obama elected the first African American president or a terrorist attack in the United States. Events such as that would warrant a “FLASH” alert. To keep it simple: when you see a “FLASH” popping up from BreakingNewsOn, you know its a really big breaking news alert, something which will dominate the world headlines for days.
And final, this is a “FLASH” example:

Of course, all the alerts will be followed with a normal update within seconds to several minutes at most which provides additional details or some more background.
I hope you enjoyed reading this BNO News Blog update. Feel free to comment and we’ll read them and perhaps response to them as soon as possible.
You can also contact me by email at mpoppel@bnonews.com.
- Michael
P.S. You can now follow me on Twitter: @mpoppel.

